Excerpt from the San Francisco Chronicle's Style Section: Full article located here.
For SomNoir Eyewear’s Sam Hilliard, designing eyeglasses isn’t just about fashion, it’s engineering.
“With accessories, eyewear really is as close to architecture as it gets,” Hilliard said while working in his retail space at the Artful Gentleman showroom. “You’re basically creating a frame for a face. It’s part aesthetic, part equation — a marriage of function and art.” Now Hilliard is bringing his unique design skills directly to clients, who can commission him to create custom spectacles through his new bespoke services.
Hilliard started SomNoir in 2008 while also designing home lighting fixtures, which he credits with giving him a greater sense of proportion and an understanding of how to highlight one’s best features. “The face and the home are no different in that regard,” Hilliard says.
SomNoir’s take on classic American, sport-influenced frames conveys the same sense of form and geometry as sleek modern home design yet with an organic, artisanal feel. Since its inception six years ago, the line’s signature has been its use of humanely sourced bull horn, a high-quality material imported from India. Working with horn requires careful craftsmanship by Hilliard, who makes each pair by hand while utilizing sophisticated technology at SoMa’s TechShop. Hilliard experiments with everything from laser etching to mother-of-pearl accents in his line. SomNoir says it is now the only eyewear company in San Francisco offering bespoke services — a two- to three-visit process (starting at $995) where clients work with Hilliard to create a unique pair of sunglasses or eyeglasses.
Christmas is just around the corner, and if you want the ultimate gift for that bespectacled person in your life look no further.
Gift certificates are available for our bespoke service or for our multiple line items
Contact us here with the amount you would like to give to that special someone, we'll send you a direct invoice and then a wrapped gift certificate.
Sharon, the bespectacled hedgehog wears the Anna
SomNoir eyewear was happy to have a visit from photographer Fifi Fresh a few weeks ago at the Artful Gentleman Showroom.
You can see more at www.fififresh.com
SomNoir designer Samuel Hilliard
Special edition laser etched Carmen sunglasses
Custom Pilot sunglasses with laser etched and inked details
Did you know that you can use your flexible spending account (FSA) or health savings account (HSA) dollars to purchase prescription eyeglasses, prescription contact lenses, and prescription sunglasses? These funds can be used for prescription eyewear, regardless of whether or not you have vision insurance.
Being in the luxury market has been an adventure for SomNoir. A little insight from vision care product news magazine featuring SomNoir designer Sam Hilliard discusses our niche market. (original article here)
Issue Date: VCPN August 2014
THE LURE OF LUXURY EYEWEAR
Marketing luxury is all about understanding the brand—and your patient.
|Part of the SomNoir family where the emphasis is on horn is from left to right Huntsman, Lola, Carmen, and Pilot.|
|So explains Nick Palmiotto, vice president, sales and marketing for De Rigo Vision USA who says his business is as viable as ever. For this luxury consumer, it’s about how distinctive the product looks, how and where it’s made, and the materials used, seconds a spokesperson for the Safilo Group. “There is no recession with this class of buyer. They continue to seek out specialty products independent of market conditions.”|
SomNoir Designer Samuel Hilliard will be visiting Vision Expo West. If you are hoping to catch up with all things SomNoir reach out @ firstname.lastname@example.org
We hope to see you there!
To see the newest collections from these innovative designers and more don't miss the upcoming benefit for the HRC, Artful Gentlemans own: Suit up for Equality.
SomNoir Pilot and Lola sunglasses
SomNoir Marilyn and Carmen sunglasses
Carmen sunglasses in black bull horn
SomNoir Huntsman Sunglasses
Marilyn and Huntsman Sunglasses